1. Acceptance of Terms

By accessing, registering for, or attending The Match House (“Event,” “Activation,” “we,” “us,” “our”), you agree to be bound by these General Terms and this Privacy Policy. If you do not agree, do not enter, use, or interact with The Match House website, registration system, or physical venue.

The Match House is an independent brand activation and is not affiliated with, sponsored by, or endorsed by FIFA, the United States Soccer Federation, or any official World Cup governing body.

2. Eligibility & Access

• Attendance may be limited to guests aged 21+ (if alcohol is served) or all ages depending on the session. Age restrictions will be noted during registration.

• We reserve the right to refuse entry or remove any attendee for violating these terms, disruptive behavior, or safety concerns.

• Tickets, RSVPs, or wristbands are non-transferable unless explicitly stated and may be revoked at any time at our sole discretion.

3. Code of Conduct

You agree to:

• Follow all venue rules, staff instructions, and local laws.

• Refrain from fighting, harassment, hate speech, intoxication, or illegal activity.

• Not bring weapons, illegal substances, outside alcohol, or unauthorized recording equipment for commercial purposes.

Violations may result in immediate ejection without refund or compensation, and a permanent ban from future Match House events.

4. Liability Waiver & Assumption of Risk

By attending The Match House, you assume all risks associated with your presence, including but not limited to: crowded spaces, loud noises, lighting effects, physical activity, food/beverage consumption, and personal injury or property loss.

To the fullest extent permitted by Georgia law, The Match House, its organizers, sponsors, venue partners, employees, and volunteers shall not be liable for any:

• Personal injury, illness (including infectious diseases), death, or property damage.

• Lost, stolen, or damaged personal belongings.

• Cancellation or alteration of the Event due to weather, acts of God, public health orders, or other force majeure events.

No refunds or credits will be issued if the Event is modified, rescheduled, or canceled for reasons beyond our control.

5. Photography, Video, & Publicity Release

By entering The Match House premises, you grant The Match House and its authorized partners an irrevocable, worldwide, royalty-free right to record, photograph, and capture your likeness, voice, and actions (“Content”) and to use that Content for marketing, promotional, archival, or commercial purposes without further notice, approval, or compensation.

If you do not wish to be recorded, you must notify staff upon arrival, though certain areas (e.g., media zones) may still require unavoidable capture.

6. Intellectual Property

“The Match House,” its logo, event branding, and all original design elements are trademarks of the brand owner. You may not use our IP without prior written permission. Any unofficial commercial filming, rebroadcasting, or sponsorship ambush marketing is strictly prohibited and will be enforced.

7. Privacy Policy

a. Information We Collect

We may collect:

• Registration data: name, email address, phone number, age/date of birth, and ticket preferences.

• Optional data: social media handles, dietary restrictions, and survey responses.

• Automated data: IP address, browser type, referral source, and on-site Wi-Fi usage (if provided).

• Verification data: government-issued ID (scanned only for age/identity verification, not stored unless required by law).

b. How We Use Your Information

We use your information to:

• Process registration and communicate event updates.

• Manage entry, security, and age verification.

• Improve event operations and send post-event surveys.

• Share select aggregate or de-identified data with sponsors for performance reporting.

• Comply with legal obligations.

c. Sharing of Data

We do not sell your personal data. We may share it with:

• Service providers (ticketing, email platforms, security, Wi-Fi providers) under confidentiality terms.

• Sponsors only with your explicit opt-in consent (e.g., for follow-up offers).

• Law enforcement if required by subpoena, court order, or to protect public safety.

d. Data Retention

Registration data will be deleted within 12 months after the conclusion of the World Cup 2026, unless a longer retention period is required by law or for legitimate business purposes (e.g., fraud investigation).

e. Your Rights (Georgia & U.S. Residents)

You may request access to, correction of, or deletion of your personal data by emailing privacy@thematchhouse.com. We will respond within 30 days. Certain data (e.g., security logs) may be exempt due to operational necessity.

f. Cookies & Tracking

Our registration website uses essential and performance cookies. Third-party analytics (e.g., Google Analytics) may be used. You may disable cookies in your browser, but some site features may break.

8. SMS / Text Messaging (if applicable)

If you opt in to receive SMS updates, standard message and data rates may apply. You can reply STOP to unsubscribe. We do not share your mobile number with third parties for marketing.

9. Governing Law & Disputes

These terms are governed by the laws of the State of Georgia, USA. Any dispute arising from The Match House shall be resolved exclusively in state or federal courts located in Fulton County, Georgia. You waive any right to a jury trial or class action.

10. Changes to These Terms

We may update this page at any time. Material changes will be posted on our website or communicated via email to registered attendees. Your continued presence at the Event after changes constitutes acceptance.

11. Contact Us

The Match House – Legal & Privacy
Email: hello@thematchhouse.com